Find out if microtransit is right for you with MV Transportation, your trusted, expert partner for tailored, unbiased microtransit solutions.
As an industry leader, we have successfully implemented dozens of microtransit service offerings, providing a comprehensive end-to-end solution from analysis and network design to full turnkey implementation. With 50 years of extensive experience across all transit modes and technologies, we will ensure the seamless integration of microtransit within your existing network in a way that delivers optimal and efficient performance.
Microtransit: Seven Steps to Success
To help you figure out if microtransit is right for you,
we have developed our ‘Seven Steps to Success’ framework.
1. Analysis
MV Transportation has expert in-house planners to help transit agencies and organizations assess the feasibility of microtransit solutions for their transit system. Our team uses census data to understand the socio-economic demographics of a particular area, along with analyzing existing Fixed Route ridership and paratransit trip data to create a detailed, multi-layered picture of the entire system and area. This mapping exercise helps us understand if microtransit can play a role in enhancing the existing transit ecosystem.
2. Design
Our microtransit design services focus on creating a seamless, rider-centric experience that complements the existing transit network. MV Transportation leverages cutting-edge technology, simulations and analytics to design flexible zones and virtual stops that cater to both high-density and underserved areas. Whether it’s one zone with one vehicle or 30 zones with 100 vehicles, we have experience in designing on-demand services of any scale. Of course, these simulations also consider service costs to help you plan budgets and understand the savings the service could deliver.
3. Solutioning
One of our key strengths is our unbiased approach to the technology that will power the microtransit solution. We work with all the major software providers and will be able to help guide you on the best fit for your project, rather than pushing a software we own. Also, we will always make sure you own the data and have the right to the software licenses.
Our integration approach ensures that new microtransit solutions work in harmony with existing fixed-route and paratransit services, offering riders a more connected and efficient mobility ecosystem. If you like, we can also consider having the paratransit and microtransit services share a single fleet for ultimate efficiency. This is called ‘commingling’. We align software, payment systems, and real-time data platforms to enhance user accessibility, streamline operations, and ensure smooth transitions across all modes of transportation.
4. Funding
Funding a new microtransit service is obviously of critical importance. We can help by sharing how some of our other clients have obtained funding and what types of funding are available out there for you, whether it’s Federal, state or local funds or grants. Many agencies and organizations already have funding expertise, but where that doesn’t exist, or where you feel you could use some help to make sure you are pursuing all avenues, we will help guide you.
5. Marketing
This step is often overlooked as marketing does not have that much prominence in traditional transit operations, but developing a comprehensive marketing plan is vital for the success of any microtransit service. We will help you create a strong brand identity for the new service and develop a marketing plan. Then we will assist you with promoting the new service and educating riders. MV has in-house experts who can support and advise on planning digital and offline marketing campaigns to ensure the new service has the best possible start.
6. Operations
With a proven track record in managing complex transportation networks, MV Transportation provides comprehensive operational services for microtransit. We handle everything from driver recruitment and training to fleet management and daily dispatching. Our operations team focuses on maintaining a high standard of safety, efficiency, and customer service, ensuring your microtransit solution delivers reliable, on-demand mobility for your community. Furthermore, we’ll work with the technology partner and our in-house analytics team to monitor the service and continually look for opportunities to optimize it and encourage ridership growth.
7. Optimization
Once the service launches, the work has only just begun! Monitoring ridership, pick-up and drop-off heat maps, service KPIs, and rider feedback are all important data points that enable us to continually optimize the service. Modern software has lots of different service parameters that we can adjust to ensure the right balance between on-time-performance, productivity, customer satisfaction and cost.